Summer Speaker Series: “Coffee, Flowers, and Pigments” presented by Alec Mahon & Wayne Smith, co-owners of Pretty Cute Coffee

The initial conception of Pretty Cute Coffee started with the discovery of the Blue Butterfly Pea Flower. It’s a beautiful and vibrant flower that many have classified as “blue matcha.” After researching this flower, Alec discovered a plethora of natural flavors and colors which are reflected on the menu. “I must have experimented with thirty different types of fruits, vegetables, and flowers before landing on the nine that passed the test. There is seemingly limitless potential to create unique concoctions and pair these photosynthetic wonders with something as cherished as the coffee bean. Wayne and I are both major coffee fanatics and wanted to create something fresh and exciting.”

Alec and Wayne, co-owners of this brand new colorful truck, introduced this concept in early 2022 and opened in April 2022. The duo wanted to create something unique to Austin regarding an oversaturated market: coffee. Initially, they explored the idea of mushroom coffees but pivoted from that to plant-based ingredients and colorful displays that drew people in.

Join as Alec Mahon discusses his explorations and applications of coffee, flowers, and pigments.